Accelerating Digital Transformation: The Agile Way

This post first appeared in ETCIO (July 2021) ‘Digital Transformation’ is quite the buzzword these days, and has only gained more traction courtesy of the global pandemic. Even if you were on the fence earlier, chances are, you now agree that Digital offers unmatched cost & efficiency advantages for both organizations & customers, alike. The …

Making Sense of Data

A thread on a LinkedIn post got me thinking about how "data" is often confused with "insight"... 99% of the 'insights' I encounter are mere associations. E.g. 'X% of millennials prefer Y' or 'X% of our customers switched from contract Y to Z'. These are observations, not insights.Robert van Ossenbruggen In every industry and market …