What Really Matters

Every business acknowledges that the reason for their existence is the Customer. Every business wants to design products and services that are meant to address their customers’ needs. Yet, almost every business struggles to understand what their customers really want from them. Is it any wonder that billions are spent worldwide in trying to gauge the …

Survival of the Fittest

This post was also featured on the CRMAsia blog. The headlines keep spewing out paranoia: AI is taking over hundreds of jobs! Uber and Ola have all but replaced traditional cabs!! The hospitality industry objects to predatory pricing by Oyo!!! So, what does all this mean for corporates, marketers and industry professionals like you and …

Building Organizations That Scale

Have you heard of the ‘King of Murud Janjira’? Nope? According to a Wikipedia entry: Janjira State was a princely state in India during the British Raj, located on the Konkan coast in the present-day Raigad district of Maharashtra. Its rulers were a Sidi dynasty of Arab Abyssinian (Habesha) descent. The state included the towns of Murud …

Richard Branson: Two Gems

The typical commute in Mumbai is harsh, to say the least. And, listening to insightful podcasts is a great way to make the most of your drive time. One such talk I really enjoyed was a conversation with Richard Branson, founder of the international conglomerate the Virgin Group. Stephen J. Dubner of Freakonomics fame, spoke with Branson …

Change Is The Only Constant

The idea of ThinkShop was born way back in 1999, when I first started a web-design studio called UncommonWisdom to work on Internet-based Communication Design. My boutique consulting firm was way ahead of its time, but we were able to deliver some interesting work in the digital space, including digital strategy, website design and UX for enterprise-grade applications. In its second avatar, ThinkShop began life in …