Tag: Work

Making Sense of Data

A thread on a LinkedIn post got me thinking about how “data” is often confused with “insight”… 99% of the ‘insights’ I encounter are mere

Balance is the Key

Matt Watkinson seems to have stirred up a hornet’s nest on LinkedIn recently when he posted… “No business should be customer-centric.” He did attempt to

What is Advertising?

What does Advertising mean to you as a customer? And, as a marketer? Advertising… is an interruption that just comes in the way Advertising… is

View More