Today…

• Your customer can cut through all the Marketing propaganda you put out
• Your customer is a part of a community that interacts with each other – via reviews, ratings and comments
• Your customer is on Twitter, Instagram, LinkedIn, Facebook, Telegram, TikTok and every where else
• Your customer has the means to effortlessly compare your product with your competitors’ offerings
• Your customer probably knows more about your product features than your Sales team does
• Your customer shares important insights with his/her friends about how your products and services really perform
• Your customer understands what global standards look like, when it comes to Design and Quality

Today is different from yesterday.

It’s time we acknowledged it and acted appropriately.