When you start designing a process, what do you aim for? You might think the answer is obvious, but it’s not. A process can try
It is now 100 days since the #Covid19 lockdown first began in India. A lot has happened since then… We learned to #WFH, and to
It’s only been a few months since I took up a new role at Aegon Life. Just a couple of weeks after joining Aegon, India
Life is filled with examples of the Say-Do gap. And, work life is no different. Take the case of wanting to improve on existing standards.
Matt Watkinson seems to have stirred up a hornet’s nest on LinkedIn recently when he posted… “No business should be customer-centric.” He did attempt to
This post first appeared on the Relatas blog… If you are in Sales, you probably identify with numbers more than most folks do. If you
What does Advertising mean to you as a customer? And, as a marketer? Advertising… is an interruption that just comes in the way Advertising… is
This post first appeared on MyStory… Unless you’ve been hiding under a rock lately, there has been a whole lot of talk around Libra –
As a consultant or employee, I’ve contributed to ‘Culture Building’ in dozens of organizations, spanning small startups to large enterprises with more than 10,000 employees.
We have been hearing it for years… It takes significantly more effort to acquire a new customer than it does to retain one. In fact,
“Customer Experience” (CX) is quite the buzzword, these days. In corporate meeting rooms, and on industry panels – every one seems to be talking about
Every business acknowledges that the reason for their existence is the Customer. Every business wants to design products and services that are meant to address their
This post was also featured on the CRMAsia blog. The headlines keep spewing out paranoia: AI is taking over hundreds of jobs! Uber and Ola
Everyone and their cousin seems to be talking about Smart Homes, lately. TV ads are filled with mentions of “OK Google” and “Alexa…”, banner ads
A friend proudly posted on an online forum that he was able to fit in multiple activities in his life (including running a startup!), thanks
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