The idea of ‘ThinkShop‘ was born way back in 1999, when I first started a web-design studio called ‘UncommonWisdom’ to work on Internet-based Communication Design. My boutique outfit was way ahead of its time, but we were able to deliver interesting work in the space of Digital Strategy, Website Design and UX for some enterprise-grade applications.

In its second avatar, it took the form of a Consulting firm focused on Technology solutions & Customer Engagement, from 2013 until the end of 2017.

As the ‘Chief Everything Officer’ at the helm of ‘ThinkShop.in‘, I worked with leading players in Financial Services and EdTech through a portfolio of solutions that included digital-first Product Development, UX Design, Customer Engagement and Program Management.

With the beginning of 2018, I have decided to take up an assignment that, once again, offers me the opportunity to apply my skills to problems of scale. With it, I commence a new chapter in my professional life, as ‘Group Head – Customer Experience’ at the Edelweiss Group – one of India’s leading Financial Services conglomerates.

A big Thank You for all the support you’ve shown to ThinkShop and me.