GreyMatter

Three Choices

In the era of The Long Tail, new business enterprises need to make some key choices to succeed.

A post from Seth Godin highlights the choices involved in offering higher education:

Should this be scarce or abundant?

Should this be free or expensive?

Should this be about school or about learning?

As it turns out, all you need to do is replace the last one with its generic equivalent:

  1. Should this be scarce or abundant?
  2. Should this be free or expensive?
  3. Should this be about what used to matter or what really matters today?

Think about it. Three choices. And, the answers will make all the difference.