Guts and Glory!
If you were a Technology company governed by the likes of Moore’s Law, would you think twice about revising the price of your newest product down to half, just two months after its launch?! If your brand/product already enjoyed “cult status” (worldwide!), would you consider rewarding your existing customers with a substantial giveaway, just to appreciate their early support?!
I don’t think so. But, Steve has always defied the norm:
An Open Letter to all iPhone customers:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions… (Read the entire letter)
That’s why I admire Apple so much. They’ve got what it takes.
This is amazing , to expect an CEO to admit to public and also take a corrective action ….This should set an example to some indian companies.I am truly impressed with the company and with Mr Steve.