I came across an unusual blog of an even more unusual thinker : Seth Godin.

Godin is the author of the famous books – Permission Marketing & Purple Cow, and (according to his website), prefers to be known as an “author and agent of change” ! He is widely acclaimed to be one of the best modern-day Business Management thinkers, and has helped a number of corporate giants with their marketing strategies. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

What I like most about him is his down-to-earth approach and his refreshing new perspective on age-old business wisdom.

Read his blog. It’s addictive !