Amazon recently released a free e-book by Seth Godin (author of the famous book – The Purple Cow). The book is called “Fixing Micah’s Site” and covers the subject of websites and how to improve on them.

I think it’s incredible ! Some excerpts :

YOUR PAGE CAN ONLY DO FOUR THINGS:

1. get someone to buy something right now

2. get someone to give you their contact so you can build a relationship

3. get someone to tell a friend

4. get someone to go to another page on your site.

That’s it. Only four things worth doing.

So, what are you trying to accomplish? (Hint: picking just one works better than picking two, and picking more than two is silly.) (Hint #2: Most strangers just aren’t going to buy something from you the first time they visit).

My advice to you is to figure out what you want, then figure out what you can get, and obsessively focus on doing just that.

When people ask me to look at their site, they always say, “we’re in the middle of a redo”. Alas, they usually aren’t. Your site should always be under construction, and I bet it could be shorter (three pages!), more frequently updated (every three days!) and more measured.

This short e-book is a gem for any one wanting to know what’s the best approach to improving their online communication.