Day 28 – The Fight Continues

It's only been a few months since I took up a new role at Aegon Life. Just a couple of weeks after joining Aegon, India launched a strict #lockdown protocol in response to the #Covid19 pandemic. Originally meant to last 21 days, it has now been extended in its second phase. When the office moved …

The Say-Do Gap

Life is filled with examples of the Say-Do gap. And, work life is no different. Take the case of wanting to improve on existing standards. Most organizations - and senior executives - would 'say' that they would like to see an improvement in the status quo. Some would even argue that significant improvement is the …

Looking Beyond The Numbers

This post first appeared on the Relatas blog… If you are in Sales, you probably identify with numbers more than most folks do. If you are any good at what you do, you would most likely know your monthly, quarterly and annual Sales targets. And have a plan in place for achieving those targets. You …

What is Advertising?

What does Advertising mean to you as a customer? And, as a marketer? Advertising... is an interruption that just comes in the wayAdvertising... is how we stay informed about new promotions and offersAdvertising... reinforces my beliefs about the brands I likeAdvertising... is a wasteful way to marketAdvertising... is all Technology-led and data-driven nowAdvertising... is crafting …