Matt Watkinson seems to have stirred up a hornet’s nest on LinkedIn recently when he posted... “No business should be customer-centric.” He did attempt to clarify his position with a more detailed explanation, but it seemed to have struck a raw nerve in many that probably spent a good part of their lives in the …
Looking Beyond The Numbers
This post first appeared on the Relatas blog… If you are in Sales, you probably identify with numbers more than most folks do. If you are any good at what you do, you would most likely know your monthly, quarterly and annual Sales targets. And have a plan in place for achieving those targets. You …
What is Advertising?
What does Advertising mean to you as a customer? And, as a marketer? Advertising... is an interruption that just comes in the wayAdvertising... is how we stay informed about new promotions and offersAdvertising... reinforces my beliefs about the brands I likeAdvertising... is a wasteful way to marketAdvertising... is all Technology-led and data-driven nowAdvertising... is crafting …
Understanding Cryptocurrencies
This post first appeared on MyStory... Unless you've been hiding under a rock lately, there has been a whole lot of talk around Libra - the new cryptocurrency announced by Facebook. Libra is a permissioned blockchain digital currency proposed by Facebook. The project, currency and transactions are to be managed and entrusted to the Libra …
Building a CX Culture
As a consultant or employee, I've contributed to 'Culture Building' in dozens of organizations, spanning small startups to large enterprises with more than 10,000 employees. Building a culture is challenging in the best of circumstances. However, it doesn't have to be harder than necessary. Most organizations are "Sales" focused. That's how they survive in the …