From time to time, I scour the Web for cutting-edge design experiences to stay in touch with the latest developments – a habit that began way back in the dotcom era when I started a small design shop.  And, every once in a while, I discover absolute delight. 

This year’s list of Webby award winners and nominees in the Mobile category is another such discovery.

Carving out a distinct impression in the ever-fragmented minds of consumers is such an uphill task.  But these contenders make it look easy, leveraging Technology in innovative ways and marrying it with relevant marketing messages, to create a unique experience. 

Go through the entire list, if you have the time.  Or, start with some of my favourites…

1. Virgin Atlantic : Love from Above
2. Distracted Drivers of NZ : Live Online Testing
3. Aka Aki : Taking your friends with you
4. Nokia viNe : GPS + Your Life

Also recommended is the list of award winning and nominated websites, especially…

1. Porsche – 911
2. Design and the Elastic Mind : MOMA
3. The Girl Effect : Nike Foundation

Keep in touch with good design.  It’s good for the soul…

P.S. I sent out an email to some of my friends with a link to ‘The Girl Effect’.  In response, Deepak sent me a link to a short film that was selected from among 3200 participants as the winning entry in the Berlin Short-Film Festival.  It’s called Chicken a la Carte, and it’s a “must-watch”.

(Approx. 6 min video.  Most likely to have a disturbing effect on you)