Consulting / Entrepreneurship

2023 onwards

Today, ‘ThinkShop‘ works at the intersection of Business, Technology & Customer, bringing 25+ years of expertise in cross-functional solutions, to help clients in their Digital Transformation & CX journey. It also offers ‘CDO as a Service‘, Leadership Advisory and Training to startups, SMBs as well as large-scale enterprises, across the globe.

The idea of ‘ThinkShop‘ was born way back in 1999, when I first started a web-design studio called ‘UncommonWisdom’. It subsequently took the form of a Consulting firm focused on Technology solutions & Customer Engagement (2013 -2017). The current version – ThinkShop Solutions LLP – marks its third avatar, and sports a new identity, but continues its focus on Digital Transformation & CX solutions.


Naveen started ThinkShop – his second venture – in 2013, launching a Consulting firm at the intersection of Business and Technology.

As the ‘Chief Everything Officer‘ at the helm of ‘ThinkShop’, he worked with leading players in Financial Services and EdTech, across a portfolio of solutions that included digital-first Product Development, UX Design, Customer Engagement and Program Management.

In 2018, after four years with ThinkShop, Naveen went back to industry, to apply his skills to problems of Scale.

At the Edelweiss Group, Naveen shaped enterprise-wide Customer Strategy to help transform the Group from a product-focused to a customer-focused culture. As a Charter Member of its Customer Council, his role involved driving key CX initiatives across entities, from Wealth Advisory & Asset Management to Capital Markets & Insurance.

Subsequently, he moved to Aegon Life as COO, where he spearheaded its Digital Transformation agenda. At Aegon, he had the privilege of leading teams that successfully designed, built and managed an industry-leading ‘Digital First’ framework for end-to-end Operations, spanning Product Development, UX Design, Underwriting, Claims & Customer Service.

After a very eventful stint in Aegon Life, Naveen joined Microsoft India as a Senior Director & Industry Advisor for Cloud & Enterprise solutions. At Microsoft, he worked with top-tier clients in Banking, Financial Services & Insurance (BFSI) across India, through their Digital Transformation initiatives.


Naveen was fascinated with the power of the Internet since 1995 – before the first public cyber-cafe was available in India. Circa 1999, soon after a degree in Business Management, he started a web design studio – UncommonWisdom‘ – to help organizations make the most of the Internet.

His boutique venture was way ahead of its time, since startups were not even a word yet! However, it did deliver some interesting work in the space of Digital Marketing, Web Design and User Experience (UX) for some enterprise-grade applications, including the opportunity to design the UX for one of India’s first Internet Securities Trading platforms.

In 2000, Naveen returned to industry to gain experience of large-scale, enterprise functions.

What followed were stints with organizations of all shapes and sizes, in roles that spanned Technology, Process & Communication Design, with a focus on Financial Services. This included working with Digital/Consulting organizations (Mudra Digital, Indigo Consulting, Experian, etc.), as well as ‘intrapreneurial’ assignments on the client side (ICICI Group, Motilal Oswal, etc.), building capabilities and redesigning processes, to help align them to the new reality of the always-on world.

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