Entrepreneur / Consultant


Circa 1999, soon after a degree in Business Management, I started a design studio – UncommonWisdom‘ –┬áto help clients make the most of the Internet as a Communication tool.

I’d been fascinated with the power of the Internet since 1995 – before the first public cyber-cafe was available in India. Even in ’99, my boutique venture was way ahead of its time, since startups were not quite a word yet. However, we delivered some interesting work in the space of Digital Communications, Web Design and User Experience (UX) for some enterprise-grade applications, including the opportunity to design the UX for one of India’s first Internet Trading platforms!


What followed were stints with organizations of all shapes and sizes, in roles that spanned Technology, Process and Communication Design, with a focus on Financial Services. This included working with Digital Consulting organizations (Mudra Digital, Indigo Consulting, Experian, etc.), as well as ‘intrapreneurial’ assignments on the client side (ICICI Group, Motilal Oswal, etc.), building capabilities and redesigning processes for organizations, to help align them to the new reality of the always-on world.



I started my second venture – ThinkShop – in 2013, to help organizations bridge the gap between Idea and Execution.

As an independent consultant at the helm of ThinkShop, I was fortunate to work with some of the leading players in Financial Services, Insurance and Education, and a portfolio that included developing Customer Engagement strategy, Communication frameworks, User Experience Design across platforms, and information architecture for a 100,000+ page web presence.

In 2018, after four years with ThinkShop, I once again went back to full-time employment to apply my skills to problems of Scale.


At Edelweiss Financial Services, I shaped organization-wide CX Strategy and led key Digital Transformation initiatives to help transform the Edelweiss Group from a product-focused to a customer-focused culture. My role included working across the Financial Services spectrum from Wealth Advisory & Asset Management to Capital Markets & Insurance, spanning a 1Mn+ strong client-base. I subsequently moved to Aegon Life, where presently, as Chief Operating Officer, I lead its Digital Transformation agenda, drive CX for the enterprise, and am responsible for end-to-end Operations (including Product Development, Underwriting, Claims and Customer Services).


Thank You to all the clients and well-wishers of UncommonWisdom & ThinkShop for all your help and support