Here are a few examples of my Consulting work as a part of ThinkShop (2013 to 2017):
100,000+ page website in Financial Services
The Information Architecture of a very large website (100,000+ pages) is driven by a number of key factors, including an understanding of the target customer, fundamentals of User Experience, and the content strategy to be adopted. This was a challenging project that involved integrating content & data sources from a variety of internal/external feeds, designing template-level wireframes for every key piece of information, defining database-driven content for inner-level pages, and finally, a Responsive Design strategy for the mobile version of the site.
The newly-minted website saw significant traction with the customer base in just a few months.
Customer Portal for an Online Securities major
A leading brokerage firm with pan-India presence sought to build a state-of-the-art Online Platform to engage with its evolving user base. We worked with the Leadership team to map out the Business Objectives, define the Project Scope and design an elegant User Experience for the target customer, in-line with industry Best Practices.
Marketing & Communication Strategy for an Education startup
An innovative platform, aimed at providing analytics & insights to JEE aspirants in their preparations, sought our help to create a Marketing & Communication strategy to engage with their customer-base and channel partners. The scope of this project included crafting high-quality Marketing assets for offline and online channels, driving digital campaigns, and working with partners across India to make it easier for them to convert prospects into signups.
Career Portal for a Life Insurance major
India’s leading private Life Insurance organisation was looking for an efficient way to recruit in large numbers (1,000+ a month), with an ongoing pipeline of candidates being processed through the system. We helped design and develop a Career Portal that integrates with their proprietary Recruitment Engine and with on-ground call-center processes, to ensure a smooth experience for potential employees as well as the Human Resources team.
In less than 12 months since its launch, the Career Portal logged more than 15,000 leads in the system.
User Experience of a multi-device Trading Platform
We began working on the advanced version of the Stock Trading Platform when it was merely a concept, with some barebone screens thrown in, and a client brief that read: “We must make this an industry-leading platform!” By the end of the project, we had in our hands what was arguably one the most advanced Trading Platforms in the country, masked behind an easy-to-use and engaging interface.
Marketing Strategy for an Advanced Coaching Lab
We worked with the founding team of a Coaching Lab to define a hyper-local Marketing Strategy for their center in Mumbai, including the development of a relevant positioning, a tagline for the logo, promotional collateral like leaflets, standees, etc. and the design of on-ground events to drive traffic to the center.
Within a few months of beginning this engagement, the enrollments went up 4x.
Read more on ThinkShop & UncommonWisdom, here