{"id":3674,"date":"2019-09-16T17:49:55","date_gmt":"2019-09-16T12:19:55","guid":{"rendered":"http:\/\/naveen.bachwani.com\/greymatter\/?p=3674"},"modified":"2019-09-16T17:49:55","modified_gmt":"2019-09-16T12:19:55","slug":"what-is-advertising","status":"publish","type":"post","link":"https:\/\/naveen.bachwani.com\/greymatter\/2019\/09\/what-is-advertising\/","title":{"rendered":"What is Advertising?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What does Advertising mean to you as a customer? And, as a marketer?<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Advertising&#8230; is an interruption that just comes in the way<\/li><li>Advertising&#8230; is how we stay informed about new promotions and offers<\/li><li>Advertising&#8230; reinforces my beliefs about the brands I like<\/li><li>Advertising&#8230; is a wasteful way to market<\/li><li>Advertising&#8230; is all Technology-led and data-driven now<\/li><li>Advertising&#8230; is crafting engaging creatives based on rich customer insights<\/li><li>Advertising&#8230; is what my newspaper is filled with, instead of great content<\/li><li>Advertising&#8230; wins awards, but does it actually work?<\/li><li>Advertising&#8230; is what big brands do to make noise<\/li><li> Advertising&#8230; is good, but PR is better!<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Which of these statements resonates with you the most? And, what does that say about <strong>you<\/strong>? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if you replaced the word &#8216;<em>Advertising<\/em>&#8216; with &#8216;<em>Marketing<\/em>&#8216; or &#8216;<em>Digital Marketing<\/em>&#8216; or &#8216;<em>Search Engine Marketing<\/em>&#8216;? Would that change your answer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re right where you need to be, good for you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not happy with the way things are, what are you doing to fix it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#think #experiments #reflections<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does Advertising mean to you as a customer? And, as a marketer? Advertising&#8230; is an interruption that just comes in the way Advertising&#8230; is<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[14],"class_list":["post-3674","post","type-post","status-publish","format-standard","hentry","category-blog","tag-work"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/3674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/comments?post=3674"}],"version-history":[{"count":2,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/3674\/revisions"}],"predecessor-version":[{"id":3680,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/3674\/revisions\/3680"}],"wp:attachment":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/media?parent=3674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/categories?post=3674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/tags?post=3674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}