ThinkShop completed 3 eventful years, last month. In that time, we have been fortunate to work with a number of clients on a variety of interesting projects, through\u00a0solutions\u00a0that spanned Technology, Business and Marketing.<\/p>\n
We helped design the User Experience of a multi-device Trading Platform<\/em>, and developed a Career Portal for a Life Insurance major<\/em> that integrates with their Recruitment Engine and call-centres. We performed a Need Gap analysis for a Sales Mobility tool in Health Insurance<\/em>, and helped define the Project Scope for an Online Securities platform<\/em>.\u00a0We conducted a Boot Camp on Understanding Social Media <\/em>for the senior executives of a leading pharmaceutical firm, and helped develop Marketing Strategy for a startup in Education<\/em> services.<\/p>\n If there was a common theme running through them, it was that every solution\u00a0was focused on\u00a0improving\u00a0Customer Engagement<\/span>, with Technology serving the role of an enabler.<\/p>\n These past three years, we have also seen many of you face some common challenges while trying to make sense of an ever-changing world. The Think! blog (since merged into GreyMatter<\/a>) was meant, in part, to help you gain relevant insights into the Digital world, understand key trends, and figure out viable ways to meet your business needs.<\/p>\n Yes, Mobile has gained significant ground, and Machine Learning is all the rage, but RoI on Digital initiatives continues to\u00a0elude many, while Business tries to figure out\u00a0what is the best way to engage\u00a0in a\u00a0multi-screen, multi-format, always-on world.<\/p>\n So, what can you<\/em> do? How can you make sense of an ever changing dynamic and engage with customers\u00a0despite\u00a0their\u00a0ever-decreasing attention span?<\/p>\n If you are new to the Online world, and are looking for the essentials involved in creating a digital footprint for your product or service,\u00a0the Digital RoadMap<\/a>\u00a0offers a quick guide to get you off the ground. In it, you will learn about what constitutes success in the Digital arena, how you can be more customer-centric, and how much is too much. While you’re at it, if you would also like to improve your chances of\u00a0success\u00a0when\u00a0working with external vendors and service providers, here\u00a0are some good insights on How To Be A Great Client<\/a>!<\/p>\n All the Technology in world can only help you do a few key things well: Amplify the reach of your message, reduce the Response times involved, improve the Relevance of a product\/service fitment or achieve exponential Scale. What’s important to keep in mind is that business is, and has always been, about defining a target Customer, understanding their specific need, and meeting it in a profitable way. If you are able to provide exceptional value to your customer,\u00a0at a sustainable cost, you will succeed in your objectives. No two ways about it.<\/p>\n As you go about your own journey of leveraging the Power of Digital<\/em>\u00a0 to\u00a0engage with your Customer, don’t be afraid to seek help from those who have walked the path before you. If there is anything we can do to help, it will be our pleasure…<\/p>\n","protected":false},"excerpt":{"rendered":" ThinkShop completed 3 eventful years, last month. 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