ThinkShop works with many clients in the domain of Marketing Strategy. And, “marketing” comes down to Communication Design that works. It’s not really\u00a0rocket science, but most folks still seem to get it\u00a0wrong.<\/p>\n
If you’re new to it, here are 7\u00a0simple but powerful tips\u00a0to help you get started…<\/p>\n
1. Know Your Customer<\/strong> – There is simply no substitute to this.\u00a0Whatever your business, you need a develop a very good understanding of your target audience.<\/p>\n
2. Primary Target<\/strong> – Every new venture can attempt\u00a0to address multiple customer segments, but it pays to know your “primary” target group. Once you agree on\u00a0who they are, focus maximum efforts on those.<\/p>\n
3. Don’t Ramble<\/strong> – When designing any element of communication, it is important to keep the content\u00a0clear and concise. Don’t ramble. No one wants to wade through it to find what’s relevant.<\/p>\n
4. Tell A Story<\/strong> – Whenever possible, tell a compelling story. It’s the easiest and most engaging way to reach your audience.<\/p>\n
5. Establish Credibility<\/strong> – New brand? New concept? Every one needs to establish credibility with the audience. Use Social Proof, if necessary.<\/p>\n
6. Start\u00a0With A Bang!<\/strong> – If you\u00a0are crafting a\u00a0written piece in long-form, start with your most important agenda item, instead of eventually getting down to it in the seventh paragraph (or worse, ending with it!). Most folks won’t be going through its\u00a0entire length.<\/p>\n
7. Call To Action<\/strong> – End with the action you expect your readers\u00a0to take, guiding\u00a0them to the results you<\/span> want, instead of leaving it to them to decide.<\/p><\/blockquote>\n
These can go a long way in making your Marketing efforts more effective. And once you get cracking with some of these, you can always\u00a0engage with a professional that can\u00a0help take your initiatives to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"
ThinkShop works with many clients in the domain of Marketing Strategy. And, “marketing” comes down to Communication Design that works. It’s not really\u00a0rocket science, but<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[9,26,11,14],"class_list":["post-2752","post","type-post","status-publish","format-standard","hentry","category-blog","tag-quality","tag-resources","tag-technology","tag-work"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/comments?post=2752"}],"version-history":[{"count":2,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/2752\/revisions"}],"predecessor-version":[{"id":4772,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/2752\/revisions\/4772"}],"wp:attachment":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/categories?post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/tags?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}