{"id":190,"date":"2004-02-12T20:43:00","date_gmt":"2004-02-12T15:13:00","guid":{"rendered":"http:\/\/naveen.bachwani.com\/blog\/2004\/02\/12\/cialdini-on-influence\/"},"modified":"2024-12-10T13:58:07","modified_gmt":"2024-12-10T08:28:07","slug":"cialdini-on-influence","status":"publish","type":"post","link":"https:\/\/naveen.bachwani.com\/greymatter\/2004\/02\/cialdini-on-influence\/","title":{"rendered":"Cialdini on Influence"},"content":{"rendered":"

How it is that one person can more successfully get another person to say yes to a request?<\/p>\n

When Robert Cialdini set out on a journey to find the answer to this question, his quest ended with him authoring a powerful book called “Influence: The Psychology of Persuasion<\/em>“.<\/p>\n

In a candid interview<\/a> posted online, he shares with us the distillation of his extensive research into six “universals of influence” and explains how they can be used:<\/p>\n

    \n
  1. Scarcity — If we can’t have it, we want it<\/span><\/li>\n
  2. Similarities — We like people who are like us<\/li>\n
  3. Social Proof — We decide based on what people around us just like us have done <\/span><\/li>\n
  4. Reciprocation — We feel obligated to give back the form of behavior we receive <\/span><\/li>\n
  5. Authority — We value expertise, background and credentials in a particular arena<\/span><\/li>\n
  6. Commitment and Consistency – We place a premium on these when seeking solutions<\/li>\n<\/ol>\n

    Buy this book<\/a> – It’s a must-read for any one interested in the psychology of persuasion.<\/p>\n","protected":false},"excerpt":{"rendered":"

    How it is that one person can more successfully get another person to say yes to a request? When Robert Cialdini set out on a<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[7,14],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-blog","tag-life","tag-work"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":2,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":4951,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/190\/revisions\/4951"}],"wp:attachment":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}