{"id":180,"date":"2003-12-01T20:35:32","date_gmt":"2003-12-01T15:05:32","guid":{"rendered":"http:\/\/naveen.bachwani.com\/blog\/2003\/12\/01\/fixing-micahs-site\/"},"modified":"2023-04-20T15:22:50","modified_gmt":"2023-04-20T09:52:50","slug":"fixing-micahs-site","status":"publish","type":"post","link":"https:\/\/naveen.bachwani.com\/greymatter\/2003\/12\/fixing-micahs-site\/","title":{"rendered":"Fixing Micah’s Site"},"content":{"rendered":"

Amazon recently released a free e-book by Seth Godin (author of the famous book – The Purple Cow). The book is called “Fixing Micah’s Site”<\/a> and covers the subject of websites and how to improve on them.<\/p>\n

I think it’s incredible ! Some excerpts :<\/p>\n

\n

YOUR PAGE CAN ONLY DO FOUR THINGS:<\/p>\n<\/blockquote>\n<\/p>\n

1. get someone to buy something right now<\/p>\n

2. get someone to give you their contact so you can build a relationship<\/p>\n

3. get someone to tell a friend<\/p>\n

4. get someone to go to another page on your site.<\/p>\n<\/p>\n

That’s it. Only four things worth doing.<\/p>\n<\/p>\n

So, what are you trying to accomplish? (Hint: picking just one works better than picking two, and picking more than two is silly.) (Hint #2: Most strangers just aren’t going to buy something from you the first time they visit).<\/p>\n<\/p>\n

My advice to you is to figure out what you want, then figure out what you can get, and obsessively focus on doing just that.<\/p>\n<\/p>\n

When people ask me to look at their site, they always say, “we’re in the middle of a redo”. Alas, they usually aren’t. Your site should always be under construction, and I bet it could be shorter (three pages!), more frequently updated (every three days!) and more measured.<\/p>\n

This short e-book is a gem for any one wanting to know what’s the best approach to improving their online communication.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon recently released a free e-book by Seth Godin (author of the famous book – The Purple Cow). The book is called “Fixing Micah’s Site” and covers the subject of websites and how to improve on them. I think it’s incredible !<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[26,11],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-blog","tag-resources","tag-technology"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":1,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/posts\/180\/revisions\/4303"}],"wp:attachment":[{"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naveen.bachwani.com\/greymatter\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}