The 5 Ps of CX

“Customer Experience” (CX) is quite the buzzword, these days. In corporate meeting rooms, and on industry panels – every one seems to be talking about it. However, many of the folks I meet grapple with how to prioritize their efforts around improving customer engagement. Over decades of helping clients and employers bridge the gap between …

Digital RoadMap: Making IT Work

This post first appeared in the Digital Marketing Consultants Special edition of Aug 2016 in Consultants Review, and is based on previous blog posts written on the Think! Blog. It aims to provide a snapshot of the essentials involved in creating a digital footprint for your product or service.   We have all come across staggering statistics of …

Big Data: The New, World Order

This post first appeared in the CIOReview magazine in Nov 2015…   On Monday, 24 Aug 2015, 1 in 7 people on Earth used Facebook to connect with their friends and family. That’s billion with a “b”. Just on one day. Every 60 seconds, we send or post 168 million emails, 11 million instant messages, 98,000 …