Accelerating Digital Transformation: The Agile Way

This post first appeared in ETCIO (July 2021) ‘Digital Transformation’ is quite the buzzword these days, and has only gained more traction courtesy of the global pandemic. Even if you were on the fence earlier, chances are, you now agree that Digital offers unmatched cost & efficiency advantages for both organizations & customers, alike. The …

‘‘Next Gen’’ Customers need Next-Gen Solutions

This post first appeared in Outlook Money (March 2021) No, this is not an article on Covid19, or on the importance of planning your finances to meet unplanned contingencies – enough and more has been written on that subject already. Instead, it is an attempt to articulate what ‘Next Gen’ customers are looking for, and …

The Say-Do Gap

Life is filled with examples of the Say-Do gap. And, work life is no different. Take the case of wanting to improve on existing standards. Most organizations – and senior executives – would ‘say’ that they would like to see an improvement in the status quo. Some would even argue that significant improvement is the …

The 5 Ps of CX

“Customer Experience” (CX) is quite the buzzword, these days. In corporate meeting rooms, and on industry panels – every one seems to be talking about it. However, many of the folks I meet grapple with how to prioritize their efforts around improving customer engagement. Over decades of helping clients and employers bridge the gap between …

Digital RoadMap: Making IT Work

This post first appeared in the Digital Marketing Consultants Special edition of Aug 2016 in Consultants Review, and is based on previous blog posts written on the Think! Blog. It aims to provide a snapshot of the essentials involved in creating a digital footprint for your product or service.   We have all come across staggering statistics of …