The idea of ThinkShop was born way back in 1999, when I first started a web-design studio called UncommonWisdom to work on Internet-based Communication Design. My boutique consulting firm was way ahead of its time, but we were able to deliver some interesting work in the digital space, including digital strategy, website design and UX for enterprise-grade applications.

In its second avatar, ThinkShop began life in 2013, helping its clientele bridge the gap between Idea and Execution, until the end of 2017.

As an independent consultant at the helm of ThinkShop, I was fortunate to work with some of the leading players in Financial Services, Insurance and Education, on projects that included developing Customer Engagement strategy and Marketing Communication frameworks, User Experience Design across multiple platforms, and architecture for a 100,000+ page web presence.

At the beginning of 2018, I decided to take up an assignment that, once again, offered me the opportunity to apply my skills to problems of Scale.

With it, I commenced a new chapter in my professional life, as ‘Group Head – Customer Experience’ at the Edelweiss Group – one of India’s leading Financial Services conglomerates, where I now drive organization-wide initiatives in CX, and spearhead the adoption of a CX culture across the Group.

You can continue to stay in touch with me via LinkedIn, Twitter and my blogs @

Naveen Bachwani
January 2018


P.S. To all our clients and patrons, a big Thank You for all your help and support.
I look forward to our paths crossing again…