Life is filled with examples of the Say-Do gap. And, work life is no different. Take the case of wanting to improve on existing standards.
Matt Watkinson seems to have stirred up a hornet’s nest on LinkedIn recently when he posted… “No business should be customer-centric.” He did attempt to
This post first appeared on the Relatas blog… If you are in Sales, you probably identify with numbers more than most folks do. If you
What does Advertising mean to you as a customer? And, as a marketer? Advertising… is an interruption that just comes in the way Advertising… is
This post first appeared on MyStory… Unless you’ve been hiding under a rock lately, there has been a whole lot of talk around Libra –
As a consultant or employee, I’ve contributed to ‘Culture Building’ in dozens of organizations, spanning small startups to large enterprises with more than 10,000 employees.
We have been hearing it for years… It takes significantly more effort to acquire a new customer than it does to retain one. In fact,
“Customer Experience” (CX) is quite the buzzword, these days. In corporate meeting rooms, and on industry panels – every one seems to be talking about
Every business acknowledges that the reason for their existence is the Customer. Every business wants to design products and services that are meant to address their
This post was also featured on the CRMAsia blog. The headlines keep spewing out paranoia: AI is taking over hundreds of jobs! Uber and Ola
Last month, in suburban London, a delivery of a parcel was attempted by Amazon Prime. The homeowner was out on a school run, but had
I have had the pleasure of working for organizations of nearly all size and shape, ranging from solo ventures to 3-member teams to a few
Have you heard of the ‘King of Murud Janjira’? Nope? According to a Wikipedia entry: Janjira State was a princely state in India during the British
Intuitively, we believe that all customers expect personalization and customization in the products or services they buy. Marketers are told they need to be more
The typical commute in Mumbai is harsh, to say the least. And, listening to insightful podcasts is a great way to make the most of
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