Balance is the Key

Matt Watkinson seems to have stirred up a hornet’s nest on LinkedIn recently when he posted… “No business should be customer-centric.” He did attempt to

What is Advertising?

What does Advertising mean to you as a customer? And, as a marketer? Advertising… is an interruption that just comes in the way Advertising… is

Building a CX Culture

As a consultant or employee, I’ve contributed to ‘Culture Building’ in dozens of organizations, spanning small startups to large enterprises with more than 10,000 employees.

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