Cover Story

Once again, Seth Godin’s recent blog post offers good advice on a topic close to my heart – How to read a business book!  In it, Godin expounds his thoughts on how a business book is different from most other categories of books, and hence, needs to be handled differently…

There’s a huge gap between most how-to books (cookbooks, gardening, magic, etc.) and business books, though. The gap is motivation. Gardening books don’t push you to actually do something. Cookbooks don’t spend a lot of time trying to sell you on why making a roast chicken isn’t as risky as you might think.

The stakes are a lot higher when it comes to business…. The recipe that makes up just about any business book can be condensed to just two or three pages. The rest is the sell. The proof. The persuasion.

Computer books, of course, are nothing but bullet points. Programmers get amazing value because for $30 they are presented with everything they need to program a certain tool. Yet most programmers are not world class, precisely because the bullet points aren’t enough to get them to see things the way the author does, and not enough to get them motivated enough to actually program great code.

Godin also offers some pointers that will help you make the most of your experience with business books:

Decide, before you start, that you’re going to change three things about what you do all day at work. Then, as you’re reading, find the three things and do it. The goal of the reading, then, isn’t to persuade you to change, it’s to help you choose what to change.

If you’re going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It’s simple: if three weeks go by and you haven’t taken action on what you’ve written down, you wasted your time.

The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it… Effective managers hand books to their team. Not so they can be reminded of high school, but so that next week she can say to them, “are we there yet?”

Tim Sanders also writes about this subject in his book – Love is the Killer App – where he describes his strategy of “cliffing” over several pages, to those willing to learn from it. adds to Godin’s post by way of pointers like “Don’t skip the Introduction”, and “Don’t pick and choose parts of the recipe”.

Me? I always buy my own copy, and extensively follow my own variation of cliffing to help retain the key points in the context in which I first encountered them.  I also make an active effort to understand how what I just read applies to an earlier piece of work, and to my work life in general.  Thereon, I try to implement some of the learnings, as best as possible, in my sphere of work.

The most important learning here?  Reading business books is a different kinda ballgame.  If you’re serious about learning from these writings, you’ll need to review your approach towards it.  If all you want is to act informed, head to your favourite “Business Book Summaries” website today!

Q Tube!

As someone who manages a team of Black Belts and Green Belts in Six Sigma, I am often asked to help clarify concepts in the methodology, by my team members.  While the original Training material does help, I often Google the web for easier, simpler explanations of fundamentals, for the benefit of the team as well as my self.

Articles and posts on have helped a great deal in that pursuit.  As have other sources of information like  But, more recently, I was pleasantly suprised to find two new applications of Technology that have opened up fresh new avenues of information on this subject!

One of them – YouTube – is a name we may all be familiar with.  As much as I’ve enjoyed watching entertaining videos and speeches on YouTube, I did not easily make the connection that this piece of technology can just as easily be applied to providing instructional videos on the fundamentals of Six Sigma!  Keith Bower does just that on  From his website, you can access a wide variety of video and audio podcasts on topics ranging from “Moving Range Charts” to “Practical Advice for DoE”.  I’ve gone through some of the podcasts and can vouch for their brilliant coverage of concepts in a manner that can be understood by almost any one.

Another recent discovery, thanks to a BPM newsletter of Steve Towers, was  Here, I found a way for authors (content creators, really) to share their powerpoint slides (embedded with audio/video) with an audience across the world, in an effortless manner!  In fact, you can create your own webinar in just a few clicks.  The site offers a rich repository of content on all kinds of subjects from Obama to Six Sigma, with an option to download the content, if the author chose to offer that option to you.

Head to these sources today, and you may just find yourself spending more time than you’d planned to!

Keith Bower’s podcasts | Quality on

My Top 10 for WM6

I use a lot of Technology and enjoy putting it to work, be it personal computers, digital cameras, mobile phones or music players. In doing so, I have tested a variety of mobile phones from the very basic ones to the PocketPC/Smartphone variety, having used more than 30 different models first hand. 

Each time I have bought any gadget, it has been preceded by countless manhours spent researching the entire category, reviewing every little nuance of its feature-set, build quality, usability, etc.  I have also benefitted significantly from the advice available on discussion forums, on a wide range of known software/hardware issues.  And, of course, the Internet has helped immensely in that regard.  So, this post is me giving back to the community in an effort to help others…


A few weeks ago, I bought a Window Mobile 6.0 PocketPC device (HTC P3400i).  While it offered an excellent platform for a handheld mobile phone, I also noticed that the underlying OS could do with a few enhancements.  The beauty of a Windows-based phone was, of course, that new software was just a few clicks away.

What followed is a significant amount of time researching how to make it more user-friendly.  In the process, I ended up downloading a number of freeware programs, trying them out, and eventually keeping some installed that addressed a number of the limitations built into the WM 6.0 platform. 

Thanks to that experience, I now have a list of the my “My Top 10” freeware apps for WM 6.0 that have simply changed what my PocketPC device can do… Not quite an iPhone but imminently more usable than the boxed version I bought!

Here’s the full list:

  • ContactChanger – Changes display of Outlook contacts to ‘First Last’
  • GroupSMS – Allows selecting multiple SMS recipients without effort
  • MagicButton – The TaskManager you need with a SmartClose feature
  • PCM Keyboard – Finger-friendly keyboard with ample error-correction
  • PocketCM Contact – iPhone-style contact manager with SMS threads
  • S2P – Finger-friendly iPhone-style MP3 player for your phone
  • SKToolsLite – A system utility to free up RAM, modify registry, etc.
  • VistaHide Battery Guage – A very discreet always-on Battery Meter (see the thin coloured line at the top?)
  • XnView Pocket – User-friendly Image Viewer with easy slideshow options
  • WorldMatePro – A traveller’s best friend with a lot of free utilities built-in

Bonus: Kevtris – The only Tetris game you’ll ever need!

I have refrained from mentioning version numbers, as the creators of these apps keep rolling out newer versions.  You should, in any case, be downloading the latest build available online.  Most of this is available on popular websites like and merely a Google search away.  Enjoy!

Founder’s Dilemma

Noam Wasserman – a professor in the Entrepreneurial Management unit at Harvard Business School – wrote an engaging piece in a recent issue of HBR entitled “The Founder’s Dilemma“. 

In it, he described how two of the primary motivators that drive most entrepreneurs, are often in conflict with each other, making success elusive.  Unless, of course, you’ve realized that, and made a choice about which is one is more important to you as an individual.

Here’s an excerpt from Wasserman’s “Founder Frustrations” blog, explaining what the research is all about:

Why do people start businesses? For the money and the chance to control their own companies, certainly. But new research from Harvard Business School professor Noam Wasserman shows that those goals are often incompatible.

The author’s studies indicate that a founder who gives up more equity to attract cofounders, new hires, and investors builds a more valuable company than one who parts with less equity. More often than not, however, those superior returns come from replacing the founder with a professional CEO more experienced with the needs of a growing company. This fundamental tension requires founders to make “rich” versus “king” trade-offs to maximize either their wealth or their control over the company.

Founders seeking to remain in control would do well to restrict themselves to businesses where large amounts of capital aren’t required and where they already have the skills and contacts they need. They may also want to wait until late in their careers, after they have developed broader management skills, before setting up shop. Entrepreneurs who focus on wealth can make the leap sooner because they won’t mind taking money from investors or depending on executives to manage their ventures. Such founders will often bring in new CEOs themselves and be more likely to work with their boards to develop new, post-succession roles for themselves.

The detailed write-up in HBR is rich in real-world examples and offers good insights into the world that entrepreneurs inhabit.  As an ex-entrepreneur myself, I couldn’t help but agree with the author’s analysis, and recommend this essay to any one remotely interested in starting their own business. 

Read the entire piece here, or grab the Feb 2008 issue from your library.  Wasserman’s blog also offers some interesting comments from entrepreneurs across the globe…

Just Do It!

Seth Godin, marketeer and change agent, often blogs about his observations on Marketing and Customer Service.  But, that’s not all he blogs about. 

His recent post – Waiting until the last minute – is a great example of how thought-provoking some of his posts can be.  Here’s an excerpt:

Waiting until the last minute

In a nutshell: don’t.

Bad situations to wait until the last minute:

Catching a transcontinental flight
Asking your secret crush to the prom
Saving for retirement
Giving up smoking
Asking for a raise
Teaching ethical behavior to your kids
Asking for directions

Here’s my addition to the list of things you should not delay:

– Following your dreams
– Spending time with your children
– Telling your loved ones that you love them
– Telling people who meant something to you, what they meant to you

– Throwing out the junk you’re piling up in the attic/loft
– Choosing an original instead of a pirated copy
– Insisting on a receipt; Refusing to pay a bribe
– Setting your own standards in whatever you do

What does your list look like?